King’s alumnus Richard Arnold has been making the headlines in a bold attempt to make football more affordable for younger fans of Manchester United Football Club.
In his role as Group Managing Director, Richard oversees all commercial and operational aspects of the club and has recently focused his attention on the introduction of cheaper tickets for young fans in a drive to improve the Old Trafford atmosphere.
In a recent Sky Sports article, Richard praised the unparalleled support of the club’s fans and discussed the introduction of more affordable tickets for younger fans in the Stretford End and the freezing of season ticket prices for next season.
“The introduction of reduced ticket prices for young adults in the Stretford End lower tier stems from suggestions generated by fan groups through our fans’ forum, aimed at building on the tradition of vibrant support.”
It’s fantastic to see our alumni driving change at the highest level of sport.
Read the full Sky Sports article here.